![]() So I googled how to write "Yu" of Yukiko in Japanese (displayed on the last image) and converted it to a more abstract and modern shape. From that I took the idea of having the letter “Y” as the icon, so when I was searching for how to write Y in Japanese, I read that Japanese is not written like English, instead each “letter” in Japanese represents a whole syllable in English. In their brief, they mentioned several ideas to work on and had several images where they tried doing the letter “Y” in Japanese. ![]() The brand is named after their Japanese Akita, named Yukiko. This clothing range will be sold worldwide. Sweaters, polo shirts, T-Shirts, jackets and pants. Yukiko London will be streetwear fashion, high quality garments.
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